Follow The Flow

Hey guys and girls!First of all,welcome again to the Official blog of Faris Ikhwan B Che Abdullah.Here's the working flow of my chosen logo,SHELL.It took me few days to reveals the shape,colors and the suitable culture so it can fit with the logo.So,the idea of the shape of the logo came up when i was reading a newspaper and i saw a short comic titled "Pusaka Angkasa",I take a look on the character's dress up and take it as a main element of the logo.

Here's the illustration of the logo which i've done in the adobe photoshop so i can see the full view of the logo itself in RGB,and proceed it to illustrator.

SHELL IN THE MAKING OF : STEP ONE

Well,in illustrator,the shape of the logo doesn't change much because i much prefer the shape in that way.Ok!Here we are!Firstly,I boot up my pc so I can run the AI application :P Next,i create a new blank document of 400X450px in size.

SHELL IN THE MAKING OF : STEP TWO

Okay,the next stage,i use the rectangle tool to make the background color.Double click on the canvas to get a fit size or set the size of the rectangle.The idea is to make the logo looks more professional by having a black background color.Maybe?

SHELL IN THE MAKING OF : STEP THREE

For this stage,i use pen tool to make those four triangles in shape.What about the color?I apply the colors by draging it from the swatches into the gradient panel.Firstly,i set the stroke to 3px.For the red triangle,the color gradients from #c7091f to #f0152f.Yellow,#ff7420 to #f7fa0c.Blue,#135aa8 to #64ccfd and lastly green,from #0a6a33 to #51f869.


SHELL IN THE MAKING OF : STEP FOUR


One step closer to the endline,i get those triangles adjusted by using Free Transform options to make the logo looks symetry.Next,i type out the company's name,SHELL as i did in my skecthing.


SHELL IN THE MAKING OF : FINAL TOUCH

Feel free to view :)

LOGO'S DESCRIPTION

1)the title of the logo
-The title of the logo is Royal Dutch Shell.

2)the meaning of the logo in local or cultural context
-The logo is based on traditional Malay headwears when performing Silat.The colors of the logo is based on the national flag of Malaysia.

3)the meaning of the shape
-The shape of the logo is based on the "Tengkolok",the traditional Malay headwears for men in Pahang as well as in Malaysia.The "Tengkolok" are put on during formal and public ceremonies where royalties grace the occasion.They are always an essential part of the costume of sultans and high palace officials gracing public ceremonies and official functions at the palace courts.The tengkolok is made up of four layers and we do have the view as the logo itself when we expand the Tengkolok.

4) the meaning of the colour
Green-Islam as an official religion in Malaysia.
Yellow-Respect for the Malay Rulers.
Blue-Peace and unity enjoyed by various races.
Red-Courage to overcome challenges.
White color -Malaysians’ moral pudity.

5)the relation to what the company represents.
-The shape of the logo is still stick with it's name and i just re-design the shape to looks more dynamic.I remained the Shell's original shape,the 'shell', which the company used to known as an oil company today.

TOOLS USED

I use Adobe Illustrator to design the new logo.From the application,i've learnt on how to draw shapes using Pen Tools which use mid point method to make lines.
I use Gradient to make color toning.

The Logo Sketching

THE ORIGINAL LOGO OF SHELL


Since first appearing in the early 1900s, the Shell logo has moved from a realistic rendering of a pecten, or scallop shell, to today’s bold shape with distinctive colours.

In the days before fax machines and the internet, many logos included subtle details that would become blurred at small sizes. From the 1950s onwards, the icon became more and more simplified, improving recognition and memorability.

The 1971 logo, which is still used today, was designed by the French-born Raymond Loewy, who also created logos for BP and Exxon.

Here is the logo sketch of my chosen logo,The Royal Dutch Shell or commonly known simply as Shell.


HISTORY OF THE COMPANY

The Royal Dutch Shell Group of companies was created in February 1907 when the
Royal Dutch Petroleum Company (legal name in Dutch, N.V. Koninklijke
Nederlandsche Petroleum Maatschappij) and the "Shell" Transport and Trading
Company Ltd of the United Kingdom merged their operations– a move largely
driven by the need to compete globally with the then predominant American oil
company, John D. Rockefeller's Standard Oil. The terms of the merger gave 60% of the new Group to the Dutch arm and 40% to the British and is now mostly seen as a Dutch company in line with the original ownership. To celebrate its centenary in 2007 Shell launched a scholarship fund.

Royal Dutch Petroleum Company was a Dutch company founded in 1890 by Jean
Baptiste August Kessler,[3] along with Henri Deterding and Texaco, when a Royal
charter was granted by King William III of the Netherlands to a small oil exploration and production company known as "Royal Dutch Company for the Working of Petroleum Wells in the Dutch Indies" (now Indonesia).

The "Shell" Transport and Trading Company (the quotation marks were part of the
legal name) was a British company, founded in 1897 by Marcus Samuel and his
brother Samuel Samuel.Initially the Company commissioned eight oil tankers for
the purposes of transporting oil.

In 1919, Shell took control of the Mexican Eagle Petroleum Company and in 1921
formed Shell-Mex Limited which marketed products under the "Shell" and "Eagle"
brands in the United Kingdom. In 1932, partly in response to the difficult economic conditions of the times, Shell-Mex merged its UK marketing operations with those of British Petroleum to create Shell-Mex and BP Ltd,a company that traded until the brands separated in 1975.

In November 2004, following a period of turmoil caused by the revelation that Shell had been overstating its oil reserves, it was announced that the Shell Group would move to a single capital structure, creating a new parent company to be named Royal Dutch Shell plc, with its principal listing on the London Stock Exchange and the Amsterdam Stock Exchange and its headquarters and tax residency in The Hague in the Netherlands. The unification was completed on 20 July 2005. Shares were issued at a 60/40 advantage for the shareholders of Royal Dutch in line with the original ownership of the Shell Group.

In November 2007 Shell acquired a majority stake in some gas fields owned by Regal Petroleum in Ukraine.

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www.wkipedia.com
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www.pahang-delights.com
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