The Logo Sketching

THE ORIGINAL LOGO OF SHELL


Since first appearing in the early 1900s, the Shell logo has moved from a realistic rendering of a pecten, or scallop shell, to today’s bold shape with distinctive colours.

In the days before fax machines and the internet, many logos included subtle details that would become blurred at small sizes. From the 1950s onwards, the icon became more and more simplified, improving recognition and memorability.

The 1971 logo, which is still used today, was designed by the French-born Raymond Loewy, who also created logos for BP and Exxon.

Here is the logo sketch of my chosen logo,The Royal Dutch Shell or commonly known simply as Shell.


HISTORY OF THE COMPANY

The Royal Dutch Shell Group of companies was created in February 1907 when the
Royal Dutch Petroleum Company (legal name in Dutch, N.V. Koninklijke
Nederlandsche Petroleum Maatschappij) and the "Shell" Transport and Trading
Company Ltd of the United Kingdom merged their operations– a move largely
driven by the need to compete globally with the then predominant American oil
company, John D. Rockefeller's Standard Oil. The terms of the merger gave 60% of the new Group to the Dutch arm and 40% to the British and is now mostly seen as a Dutch company in line with the original ownership. To celebrate its centenary in 2007 Shell launched a scholarship fund.

Royal Dutch Petroleum Company was a Dutch company founded in 1890 by Jean
Baptiste August Kessler,[3] along with Henri Deterding and Texaco, when a Royal
charter was granted by King William III of the Netherlands to a small oil exploration and production company known as "Royal Dutch Company for the Working of Petroleum Wells in the Dutch Indies" (now Indonesia).

The "Shell" Transport and Trading Company (the quotation marks were part of the
legal name) was a British company, founded in 1897 by Marcus Samuel and his
brother Samuel Samuel.Initially the Company commissioned eight oil tankers for
the purposes of transporting oil.

In 1919, Shell took control of the Mexican Eagle Petroleum Company and in 1921
formed Shell-Mex Limited which marketed products under the "Shell" and "Eagle"
brands in the United Kingdom. In 1932, partly in response to the difficult economic conditions of the times, Shell-Mex merged its UK marketing operations with those of British Petroleum to create Shell-Mex and BP Ltd,a company that traded until the brands separated in 1975.

In November 2004, following a period of turmoil caused by the revelation that Shell had been overstating its oil reserves, it was announced that the Shell Group would move to a single capital structure, creating a new parent company to be named Royal Dutch Shell plc, with its principal listing on the London Stock Exchange and the Amsterdam Stock Exchange and its headquarters and tax residency in The Hague in the Netherlands. The unification was completed on 20 July 2005. Shares were issued at a 60/40 advantage for the shareholders of Royal Dutch in line with the original ownership of the Shell Group.

In November 2007 Shell acquired a majority stake in some gas fields owned by Regal Petroleum in Ukraine.

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