The Birthday Card

How birthdays are celebrated in Malaysia?

In Malaysia,seconds to midnight is the time we will be waiting most.All birthday celebrations family members and friends gather together to enjoy food. They may sing along together or play musical instruments. Friends or relatives who visit give presents to the person celebrating their birthday or they may give an ang-bao. This is a small red packet filled with money. If relatives do not know what to buy, the money is a good present.

At about 16 when teenagers start to invite boys and girls to their parties there is lots of dancing and games to help find a partner. They often make up their own games so that everyone eventually finds their own partner. The trick is always to have the same numbers of boys and girls! At 18 birthdays are celebrated with family members or people may go to the movies with their boy/girlfriend. At 21 people usually have a big party.

At all birthday celebrations people have birthday cake with candles and they sing the Happy Birthday song in English, Chinese or Malay.

How am i going to modify the original birthday card?


Nothing much to modify the card because the layout is simple.So,what am I going to do is to just change the font of the birthday wish,the background color,a little bit more stars and lastly the local culture elements at the back of the font.

This is the earlier skecth of the card



I choose the hand held fan as a local element to be fit into the birthday card.The fan being used by chinese people for many years especially in Melaka,the Baba and Nyonya oldies.It has lots of different size and pattern.



CARD IN THE MAKING OF:STEP 1


I create few rectangles using rectangle tools and fill it with different colors just like in a screenshot.Then,i resize those rectangles randomly and make it vertically positioned.


CARD IN THE MAKING OF:STEP 2


I create another rectangle and apply the filter affect to create a new shape.I use transparency tool and apply the screen effect so it would match with the background colors.

CARD IN THE MAKING OF:STEP 3


Next i create a gradient for later use.


CARD IN THE MAKING OF:STEP 4


I paste the gardient layer onto the main workspace.I type out the birthday wish using text tool and a font that may shows the joy we could had on the day.I stylize the fonts by applying drop shadows effect.


CARD IN THE MAKING OF:STEP 5


I create a new layer to make the star's shape using star tool.Different size of stars would look even better compared then a single n big stars.So,i decided to make lots of stars and later duplicate it.Then I apply the screen effect to the stars.Next i draw the local element(hand held fan) using brush tool,after applying distort and transform effects,I place it at the back of the birthday wish.


CARD IN THE MAKING OF:FINAL STEP 6


I type out the greeting words and here we are.The front side of the card.


BIRTHDAY CARD:STEP 7


Next i create a new document A3 size,landscaped position.I drag the related layers from the card's front side document and paste it into the new created document.Then I resize it accordingly using transform tool.I select the background layer,the colourful part and select flying menu options and choose duplicate selected layers.And there,we have another background created for the card's greeting part.

BIRTHDAY CARD:STEP 8


I create a star using star tool.I create 3-5 stars at first and later I get those star's layer duplicated with different sizes,directions and blending mode being applied.

BIRTHDAY CARD:FINAL STEP

The final step,I make sure the path of the front and greeting part are inside the workspace.Lastly I type out the greeting words.


BIRTHDAY CARD:FINAL LOOK


This is the final view and free to be commented.

The Calendar

Hello again to the followers of my blog.This time's post will be the making of Eid ul-Fitr's Calendar.Here is the description words before we proceed to the designing process.

Eid ul-Fitr,A New Day With A New Hope.On this day,it marks the end of the month-long fast of Ramadan.Muslims are encouraged to dress in their best clothes, new if possible, and to attend a special Eid prayer that is performed in congregation at mosques.


IDEATION OF THE DESIGN

The purpose the calendar being made is to show the celebration of Eid ul-Fitr(arabic).Eid ul-Fitr commemorates the end of the month of Ramadan.Muslims are encouraged to dress in their best clothes, new if possible,that would be the inspiration of the calendar's design and also the reason why i play around with the colors in the calendar.All Muslim's wear a colorful clothes on the day.I use pelita as the main object to symbolise the day of Eid ul-Fitr.Plus,we only use the when celebrating Eid ul-Fitr.


DESIGN OF THE PICTURE

This is the sketch I've made before proceeding my artwork to illustrator.




CALENDAR IN THE MAKING OF:STEP ONE


For the first stage,i open a new document of 31x52cm in size.Next,i select the gradient panel and drag the colors from the pallete.I select the rectangle tool to fit the lower part of the calendar and the color gradient willl fill out the rectangle's inner part.


CALENDAR IN THE MAKING OF:STEP TWO


I make a same method by creating another rectangle with a different color gradient.That will fit the upper part of the calendar.


CALENDAR IN THE MAKING OF:STEP THREE


By refering to the chosen festive's month,I start makin those days of the month by using text tool.I took lots of time arranging those days as we have not been thought yet about the object's compositioning.So,i decide to make the text in 20pt in size so it will be easier for me to arrange it.Next i make the numbers smaller by using transform tool and put it on the calendar's lower part.


CALENDAR IN THE MAKING OF:STEP FOUR


Next,I type out the days in a week and later i use the filter effect,the outer glow.Filter>Stylize>Outer Glow.


CALENDAR IN THE MAKING OF:STEP FIVE


I put the month the festival fall into,month of September.


CALENDAR IN THE MAKING OF:STEP SIX


The hardest part,at first,I try to use the pen tool to make the 'pelita' looks really in shape.After few times of failure,I decide to use the brush tool and I think it's suit to the calendar.I draw the 'pelita' by using different color of strokes.The strokes size is 7pt.


CALENDAR IN THE MAKING OF:STEP SEVEN


I smallize the 'pelita' and later put it on the calendar.I create few circles around the 'pelita' using eclipse tool.


CALENDAR IN THE MAKING OF:STEP EIGHT


This is the shape which i refer to the image I've uploaded.It's a gemoetry shape in Islamic's Architecture.I create a shape using rectangle tool and later duplicate and arrange it vertically.I merge it into one layer and duplicate those layers and resize it few times.


CALENDAR IN THE MAKING OF:STEP NINE


I get all the stuff well positioned.The layers is up to 69 and it's quite messy so I get those layers in a group to make it well organized.


CALENDAR IN THE MAKING OF:FINAL STEP


I type out the festival wish as a final touch.


CALENDAR:THE FINAL LOOK


TOOLS USED IN ILLUSTRATOR
Rectangle Tool
Eclipse Tool
Brush Tool
Free Transform Tool
Text Tool
Filter Tool

REFERENCES IMAGES

Follow The Flow

Hey guys and girls!First of all,welcome again to the Official blog of Faris Ikhwan B Che Abdullah.Here's the working flow of my chosen logo,SHELL.It took me few days to reveals the shape,colors and the suitable culture so it can fit with the logo.So,the idea of the shape of the logo came up when i was reading a newspaper and i saw a short comic titled "Pusaka Angkasa",I take a look on the character's dress up and take it as a main element of the logo.

Here's the illustration of the logo which i've done in the adobe photoshop so i can see the full view of the logo itself in RGB,and proceed it to illustrator.

SHELL IN THE MAKING OF : STEP ONE

Well,in illustrator,the shape of the logo doesn't change much because i much prefer the shape in that way.Ok!Here we are!Firstly,I boot up my pc so I can run the AI application :P Next,i create a new blank document of 400X450px in size.

SHELL IN THE MAKING OF : STEP TWO

Okay,the next stage,i use the rectangle tool to make the background color.Double click on the canvas to get a fit size or set the size of the rectangle.The idea is to make the logo looks more professional by having a black background color.Maybe?

SHELL IN THE MAKING OF : STEP THREE

For this stage,i use pen tool to make those four triangles in shape.What about the color?I apply the colors by draging it from the swatches into the gradient panel.Firstly,i set the stroke to 3px.For the red triangle,the color gradients from #c7091f to #f0152f.Yellow,#ff7420 to #f7fa0c.Blue,#135aa8 to #64ccfd and lastly green,from #0a6a33 to #51f869.


SHELL IN THE MAKING OF : STEP FOUR


One step closer to the endline,i get those triangles adjusted by using Free Transform options to make the logo looks symetry.Next,i type out the company's name,SHELL as i did in my skecthing.


SHELL IN THE MAKING OF : FINAL TOUCH

Feel free to view :)

LOGO'S DESCRIPTION

1)the title of the logo
-The title of the logo is Royal Dutch Shell.

2)the meaning of the logo in local or cultural context
-The logo is based on traditional Malay headwears when performing Silat.The colors of the logo is based on the national flag of Malaysia.

3)the meaning of the shape
-The shape of the logo is based on the "Tengkolok",the traditional Malay headwears for men in Pahang as well as in Malaysia.The "Tengkolok" are put on during formal and public ceremonies where royalties grace the occasion.They are always an essential part of the costume of sultans and high palace officials gracing public ceremonies and official functions at the palace courts.The tengkolok is made up of four layers and we do have the view as the logo itself when we expand the Tengkolok.

4) the meaning of the colour
Green-Islam as an official religion in Malaysia.
Yellow-Respect for the Malay Rulers.
Blue-Peace and unity enjoyed by various races.
Red-Courage to overcome challenges.
White color -Malaysians’ moral pudity.

5)the relation to what the company represents.
-The shape of the logo is still stick with it's name and i just re-design the shape to looks more dynamic.I remained the Shell's original shape,the 'shell', which the company used to known as an oil company today.

TOOLS USED

I use Adobe Illustrator to design the new logo.From the application,i've learnt on how to draw shapes using Pen Tools which use mid point method to make lines.
I use Gradient to make color toning.

The Logo Sketching

THE ORIGINAL LOGO OF SHELL


Since first appearing in the early 1900s, the Shell logo has moved from a realistic rendering of a pecten, or scallop shell, to today’s bold shape with distinctive colours.

In the days before fax machines and the internet, many logos included subtle details that would become blurred at small sizes. From the 1950s onwards, the icon became more and more simplified, improving recognition and memorability.

The 1971 logo, which is still used today, was designed by the French-born Raymond Loewy, who also created logos for BP and Exxon.

Here is the logo sketch of my chosen logo,The Royal Dutch Shell or commonly known simply as Shell.


HISTORY OF THE COMPANY

The Royal Dutch Shell Group of companies was created in February 1907 when the
Royal Dutch Petroleum Company (legal name in Dutch, N.V. Koninklijke
Nederlandsche Petroleum Maatschappij) and the "Shell" Transport and Trading
Company Ltd of the United Kingdom merged their operations– a move largely
driven by the need to compete globally with the then predominant American oil
company, John D. Rockefeller's Standard Oil. The terms of the merger gave 60% of the new Group to the Dutch arm and 40% to the British and is now mostly seen as a Dutch company in line with the original ownership. To celebrate its centenary in 2007 Shell launched a scholarship fund.

Royal Dutch Petroleum Company was a Dutch company founded in 1890 by Jean
Baptiste August Kessler,[3] along with Henri Deterding and Texaco, when a Royal
charter was granted by King William III of the Netherlands to a small oil exploration and production company known as "Royal Dutch Company for the Working of Petroleum Wells in the Dutch Indies" (now Indonesia).

The "Shell" Transport and Trading Company (the quotation marks were part of the
legal name) was a British company, founded in 1897 by Marcus Samuel and his
brother Samuel Samuel.Initially the Company commissioned eight oil tankers for
the purposes of transporting oil.

In 1919, Shell took control of the Mexican Eagle Petroleum Company and in 1921
formed Shell-Mex Limited which marketed products under the "Shell" and "Eagle"
brands in the United Kingdom. In 1932, partly in response to the difficult economic conditions of the times, Shell-Mex merged its UK marketing operations with those of British Petroleum to create Shell-Mex and BP Ltd,a company that traded until the brands separated in 1975.

In November 2004, following a period of turmoil caused by the revelation that Shell had been overstating its oil reserves, it was announced that the Shell Group would move to a single capital structure, creating a new parent company to be named Royal Dutch Shell plc, with its principal listing on the London Stock Exchange and the Amsterdam Stock Exchange and its headquarters and tax residency in The Hague in the Netherlands. The unification was completed on 20 July 2005. Shares were issued at a 60/40 advantage for the shareholders of Royal Dutch in line with the original ownership of the Shell Group.

In November 2007 Shell acquired a majority stake in some gas fields owned by Regal Petroleum in Ukraine.

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